Who we are

Hi, I'm Asna

Hi! My name is Asna Jadeja and I have been in professional services for nearly 20 years. As a Cornell University alum I immediately relocated to New York City launching my career with Deloitte.

I've delivered solutions at the executive level for over a decade, working across industries including real estate, healthcare, technology and manufacturing.

I'm excited to combine my passion for systems implementations and growth engineering with business owners.

I'm a proud mother of an amazing little boy born November 2023, and die-hard Boston sports fan.

My vision

Our partnerships mimic the dynamics of a great sports team.

In business, we can't play every position on the field. Some are on defense, and others play offense.

As a specialist, I believe I can provide you more opportunity to lean into your strongest position on the field.

Hey, I'm Anthony

Hey! My name is Anthony Leo and I have been in SMB for over 20 years. Growing up in a family of entrepreneurs, I knew I was destined to follow suit.

My experience spans CPG and the luxury wine industry, to management in >$1m - $5m+ gross rev businesses.

Delivering elevated client experiences and second-to-none service is my ethos. I'm grateful to draw on my passion for SMB serving founders across industries.

I'm also a classically trained chef and Sommelier - always happy to share food and wine recommendations.

My goals

My clients are confident they have the support needed in the back office.

As a fellow SMB, ensuring others have all the pieces in place to continue to build their business is my goal. Providing timely service and articulate communication is key, especially in environments with many moving parts. Focus is necessary.